HireEducation
HireEducation is the largest search firm focused on Education & Education Technology.
Since 2018, I have worked with HireEducation to expand their marketing efforts, particularly their reach on LinkedIn.
See below for my specific work with the HireEdu.
Contact HireEducation at mark@hireedu.com for references or with questions.
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Analysis
Writing
In 2022, HireEducation leadership asked if I would conduct an interview with their founder, Mark Phillips, or occasional other staff, then write a blog post based on the interview.
For each post, I also create a graphic in Canva and send a summary email to the whole HireEducation team so they can create posts for their own LinkedIn profiles.
Design
For each blog post, I create a featured image in Canva. I also create job posting images, branded quotes, and occasional memes. I also created a one-sheet flyer for HireEducation in 2019 that mirrored the look of their original website.
Website Updates
Each time I write a new blog post for HireEdcuation I post it directly to their website. I also manage job posting redirects and add new team members and their bio popouts to the site as needed.
Example Projects for HireEducation
We have worked really closely with Mindee for years. At this point she owns almost all of our messaging that is visible to the world and we feel like we’re in really great hands. She has an incredible grasp of analytics and metrics and has worked for us across all platforms. 5 stars and 2 thumbs up!
Mindee has been a consistent and organized creative subcontractor for HireEducation. I greatly appreciate her ability to turn around projects quickly, her responsiveness to needs, and her professionalism. I can rest assured that Mindee is keeping our social media, thought leadership, and digital presence flowing and on brand!
Social Media
I began working with HireEducation in 2018, primarily populating their social media channels with content that would be of interest to their audience, which primarily consists of job seekers and hiring managers in the edtech space.
Their primary focus was and continues to be LinkedIn, which has grown more than 350% since 2018. We duplicate LinkedIn content to Facebook and Twitter/X to maintain an active presence, but those networks are less important to the company. We also briefly experimented with posting to Instagram, but that network wasn’t a good fit with their audience.
LinkedIn
Facebook
Twitter/X